How does a company remain visible online when the logic of reach optimisation is being transformed by AI-powered search engines? Annalena Rauen is responsible for Telekom’s Internet of Things website. Her work focuses not only on content creation, but above all on targeting the right audience.
Kai von Tettenborn works as a cameraman for public service broadcasters and has filmed in many countries as part of his job. The events he captures on camera are varied, says von Tettenborn: “Today a rubbish tip, tomorrow a children’s hospital.” He considers it a real privilege to gain comprehensive, first-hand insight into almost every subject.
For Steve Przybilla, there’s no better job: as a freelance journalist, he conducts research in Germany and abroad. But the work also has its downsides. The pay is a challenge, says Przybilla. Journalism is a wonderful profession, but that’s of little help if you can’t make a living from it.
There are constant new developments in the field of artificial intelligence (AI). As an AI expert at WDR, Luisa Voigt deals with new technologies and tools as well as ethical issues. How can innovation and responsibility be balanced? The focus is on the strategies public service broadcasting can use to deploy AI profitably whilst continuing to fulfil its remit.
How do you guide a traditional TV brand into the digital future? Dr Sebastian Göllner, Head of Programming at WDR Sport and Sportschau, talks about innovation strategies that enable successful TV formats to establish themselves online – and reveals what his biggest flop in the job has been so far.
As a photojournalist and documentary photographer, Selina Pfrüner aims to shed light on social issues – from child poverty to assisted dying. Her profession constantly challenges her to step outside her comfort zone and adopt new perspectives. In this interview, she explains why her work regularly takes her across borders – and what she learns from it.
Architectural photographer Philip Kistner wants to bring buildings to life visually and capture their unique design. For him, photography is more than just a craft – it is a search for clues. Here is a conversation about his fascination with architecture, the art of staging spaces and the challenges of working in an unpredictable environment.
Charlotte Haunhorst, Head of Digital at Handelsblatt, sees the advances in artificial intelligence as a game changer for journalism. Haunhorst predicts that the news business in particular will become automated. She explains why journalism still has a future, how media professionals should position themselves now and why love is important for people.
Burghard Schnödewind is head of the ARD financial editorial team. He and his team produce around 40 pieces of content every day: For the Tagesthemen, but also for the Tagesschau and its social media channels as well as for all ARD radio stations. The job is a lot of fun, says Schnödewind, but can also be quite complicated at times. He has a special tip for the next generation.
