Video and radio reports from our magazine are also presented in the media library and on the NRWision TV channel. The media project honors particularly high-quality contributions as “Tip of the Week”. This also includes many factory site contributions.
Agriculture is under pressure: it is expected to produce efficiently, sustainably, and affordably on limited land. Research is intended to help find solutions to these societal expectations. But how do innovations make their way from the lab to the field? A study on agricultural media and the workings of the agricultural press provides answers.
How does a company remain visible online when the logic of reach optimisation is being transformed by AI-powered search engines? Annalena Rauen is responsible for Telekom’s Internet of Things website. Her work focuses not only on content creation, but above all on targeting the right audience.
Kai von Tettenborn works as a cameraman for public service broadcasters and has filmed in many countries as part of his job. The events he captures on camera are varied, says von Tettenborn: “Today a rubbish tip, tomorrow a children’s hospital.” He considers it a real privilege to gain comprehensive, first-hand insight into almost every subject.
For Steve Przybilla, there’s no better job: as a freelance journalist, he conducts research in Germany and abroad. But the work also has its downsides. The pay is a challenge, says Przybilla. Journalism is a wonderful profession, but that’s of little help if you can’t make a living from it.
There are constant new developments in the field of artificial intelligence (AI). As an AI expert at WDR, Luisa Voigt deals with new technologies and tools as well as ethical issues. How can innovation and responsibility be balanced? The focus is on the strategies public service broadcasting can use to deploy AI profitably whilst continuing to fulfil its remit.
How do you guide a traditional TV brand into the digital future? Dr Sebastian Göllner, Head of Programming at WDR Sport and Sportschau, talks about innovation strategies that enable successful TV formats to establish themselves online – and reveals what his biggest flop in the job has been so far.
As a photojournalist and documentary photographer, Selina Pfrüner aims to shed light on social issues – from child poverty to assisted dying. Her profession constantly challenges her to step outside her comfort zone and adopt new perspectives. In this interview, she explains why her work regularly takes her across borders – and what she learns from it.
Recent developments on the international stage mean Brazil is emerging as a potential leader on environmental issues – according to the United Nations.
