From regional newsrooms to international reporting assignments, the RTL School of Journalism prepares aspiring journalists for a career in the media through a combination of classroom teaching, hands-on experience, and cross-platform storytelling. At the heart of the programme is visual journalism.
Researching, developing, and publishing stories from across Cologne and the surrounding region: during the 24-month journalism traineeship at the Kölner Stadt-Anzeiger, aspiring journalists gain hands-on experience at what the newspaper describes as the region’s “No. 1 source of information”.
Around 2,000 people apply for Deutsche Welle’s journalism traineeship each year. Only twelve are selected. From day one, the aspiring journalists work in international newsrooms alongside colleagues from around the world. They learn how to report on global issues for an international audience in a clear and accessible way.
Social media, video content, public relations, and corporate strategy: The Deutsche Telekom internship program offers young professionals hands-on insights into corporate communications at Deutsche Telekom AG.
Women across the globe are connected by shared stories and the desire to express themselves through fashion. Different experiences, yet similar memories, come together in the power of self-made clothing and personal style.
Video and radio reports from our magazine are also presented in the media library and on the NRWision TV channel. The media project honors particularly high-quality contributions as „Tip of the Week”. This also includes many Werksgelände contributions.
Agriculture is under pressure: it is expected to produce efficiently, sustainably, and affordably on limited land. Research is intended to help find solutions to these societal expectations. But how do innovations make their way from the lab to the field? A study on agricultural media and the workings of the agricultural press provides answers.
How does a company remain visible online when the logic of reach optimisation is being transformed by AI-powered search engines? Annalena Rauen is responsible for Telekom’s Internet of Things website. Her work focuses not only on content creation, but above all on targeting the right audience.
Kai von Tettenborn works as a cameraman for public service broadcasters and has filmed in many countries as part of his job. The events he captures on camera are varied, says von Tettenborn: “Today a rubbish tip, tomorrow a children’s hospital.” He considers it a real privilege to gain comprehensive, first-hand insight into almost every subject.
For Steve Przybilla, there’s no better job: as a freelance journalist, he conducts research in Germany and abroad. But the work also has its downsides. The pay is a challenge, says Przybilla. Journalism is a wonderful profession, but that’s of little help if you can’t make a living from it.
