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AI-Expert Luisa Voigt

AI Strategies for WDR: Balancing Innovation and Responsibility

There are constant new developments in the field of artificial intelligence (AI). As an AI expert at WDR, Luisa Voigt deals with new technologies and tools as well as ethical issues. How can innovation and responsibility be balanced? The focus is on the strategies public service broadcasting can use to deploy AI profitably whilst continuing to fulfil its remit.

Sebastian Göllner, Head of Programming at Sportschau

Sportschau in the Digital Age

How do you guide a traditional TV brand into the digital future? Dr Sebastian Göllner, Head of Programming at WDR Sport and Sportschau, talks about innovation strategies that enable successful TV formats to establish themselves online – and reveals what his biggest flop in the job has been so far.

Photojournalism

Selina Pfrüner Is Looking for Images That Unite Rather Than Divide

As a photojournalist and documentary photographer, Selina Pfrüner aims to shed light on social issues – from child poverty to assisted dying. Her profession constantly challenges her to step outside her comfort zone and adopt new perspectives. In this interview, she explains why her work regularly takes her across borders – and what she learns from it.

Data Journalist Sandra Liermann

What Stories Do Data Tell?

As a data journalist at the Frankfurter Allgemeine Zeitung, Sandra Liermann works at the intersection of statistics and storytelling. By analysing large datasets, she and her team identify patterns, for example regarding droughts in various regions of Germany or the surplus of men in rural areas in the east.
Climate crises

US steps out, Brazil steps in

Recent developments on the international stage mean Brazil is emerging as a potential leader on environmental issues – according to the United Nations.

Verification practice in editorial offices

(How Long) Do Pictures Still Count as Evidence?

A study by the Bonn-Rhein-Sieg University of Applied Sciences shows that editorial teams suffer from time pressure in the fight against deepfakes and manipulated images. Technical tools alone are not enough to check the authenticity of image material.
IT security

Why Cybersecurity Content on Instagram Doesn’t Reach Young Women

Digital natives underestimate cyber security and are more frequently affected by cybercrime. Education via social media could help here. However, one important group is not being reached: girls and young women.

Federal election 2025

Short but One-Sided? Political Reporting on TikTok and Instagram

Leading German media such as ZDF heute, FAZ and RTL Aktuell use social media to communicate election coverage to young people in short form. A study shows that the focus is often purely on direct statements from politicians, without providing context or journalistic framing.

USA correspondent Doris Simon

“There Is an Increasing Loss of Trust in the Media in the USA”

How does a German correspondent live and report in the United States? Doris Simon, US correspondent for Deutschlandfunk, provides insights into the US media landscape. She talks about the loss of trust in traditional media, the influence of social networks and her impressions of rural America. A conversation about journalistic challenges in a divided society.

Philip Kistner
Architectural photographer Philip Kistner

“With Our Images, We Make Places Visually and Emotionally Accessible”

Architectural photographer Philip Kistner wants to bring buildings to life visually and capture their unique design. For him, photography is more than just a craft – it is a search for clues. Here is a conversation about his fascination with architecture, the art of staging spaces and the challenges of working in an unpredictable environment.

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