The magazine ‘SPIEGEL Start’ aims to prepare political and social topics for a young target group. This requires stamina and flexibility on the part of the journalists, says editorial director Sophia Schirmer. In return, they are given the opportunity to ‘do things a little differently’.
The Werksgelände magazine was launched in March 2023. Since then, we have published many exciting stories: as videos, audio, photo reports or interviews. So here’s a look back at the most clicked articles from 2023.
Tenacity, friendliness and a willingness to experiment – for Ellen Heinrichs, these are the basic requirements that a founder should have. She herself is the managing director and founder of the Bonn Institute. Her goal: to constructively shape the journalism of the future.
He already had a curiously concrete interest in journalism as a child, says Sohiel Partoshoar. Today, he is the community management officer at Hessischer Rundfunk and believes that this work is becoming increasingly important for journalism, even beyond social media.
AI tools are on the rise in many industries. In order for them to deliver good results, you need people who know how to communicate with artificial intelligence. Just like Daniel Strauss – he works as a prompt engineer at the agency i22.
Nicolas Friedrich works as an online editor for the ZDF heute-show. For him, working on the satirical format also has a social component: Getting people interested in politics who are no longer reached by traditional television formats.
From sustainability issues to crisis management: Svenja Daniel and her team advise companies and support them in developing communication strategies. In addition to creativity, her job requires above all strategic thinking – and an eye for the big picture.
Thorben Stange is Communication Manager at Deutsche Telekom. His job is to explain complex technical topics in an understandable way. “This requires a certain amount of humility,” says Stange. In addition, you always have to be willing to learn and ask questions to understand the details behind technical innovations.
Not only the media landscape, but also the automotive industry is undergoing a process of transformation. If you want to keep up, you must be flexible. “We also must get rid of old habits,” says Alexander Koch, Editor-in-Chief Digital at AUTO ZEITUNG. Organizational talent and stress resistance are key qualities that he needs for his job.
