Nicolas Friedrich works as an online editor for the ZDF heute-show. For him, working on the satirical format also has a social component: Getting people interested in politics who are no longer reached by traditional television formats.
From sustainability issues to crisis management: Svenja Daniel and her team advise companies and support them in developing communication strategies. In addition to creativity, her job requires above all strategic thinking – and an eye for the big picture.
Thorben Stange is Communication Manager at Deutsche Telekom. His job is to explain complex technical topics in an understandable way. “This requires a certain amount of humility,” says Stange. In addition, you always have to be willing to learn and ask questions to understand the details behind technical innovations.
Not only the media landscape, but also the automotive industry is undergoing a process of transformation. If you want to keep up, you must be flexible. “We also must get rid of old habits,” says Alexander Koch, Editor-in-Chief Digital at AUTO ZEITUNG. Organizational talent and stress resistance are key qualities that he needs for his job.
“‘We’ve always done it this way’ – this phrase no longer works,” says Christian Stahl, head of the Rhein-Sieg local editorial team at Kölner Stadt-Anzeiger. What is more important in local journalism is the willingness to constantly engage with new topics and perspectives.
Tobias Jobke from the Federal Office for Information Security tries to make people more aware of cyber security in his job. However, it is not always easy to make the topic understandable for laypeople. He has five tips for young professionals.
Laura Terberl is head of audio and video at Süddeutsche Zeitung. Her job requires problem-solving expertise, says Terberl. “I can’t do that; I’ve never done that before.” is not something she wants to hear from her team.
Dennis Horn, who describes himself as a “nerd on duty” and a digital expert, deals with the journalism of the future. He works on innovation projects at the WDR Innovation Hub. “There are always flops,” says Horn. “But that’s part of the job.”
Franziska Jünger vets the guests for the political talk show ‘hart aber fair’. The task is challenging when “ordinary citizens” are invited onto the show, says Jünger. Expressing an opinion on the phone is different from speaking in front of an audience of millions. She has a very special tip for starting out in this job.
