Media relations, social media, communications strategy – Alexander Derno is a corporate communications expert at Deutsche Telekom and his job is as multifaceted as the challenges of a technology company. In this interview, he explains which talents are important for the job, why passion is the key and how to score points with new ideas.
“Then journalism of young people is dynamic,” says Hatice Kahraman, editorial director of Salon5. In her work for Correctiv’s youth editorial team, she focuses on journalism “with” rather than “for” young people. In this interview, she talks about the challenges of working as a journalist with young people of school age. And why a good network is just as important as professional expertise.
As Executive Producer of MAITHINK X, Hanna Käßbohrer is responsible for the entire TV production – from the initial idea to the final broadcast. A conversation about the challenges of presenting complex scientific topics in an entertaining way, the importance of good team leadership and what experience you need for this job.
Patrick Große coordinates an international editorial team at Deutsche Welle that produces social media content for young Europeans. In this interview, he talks about the challenges of intercultural collaboration and which skills are important for the job.
Jule Zentek reports on climate issues and social challenges on the Instagram channel @klima.neutral – in an understandable, approachable and fact-based way. Her goal: to raise climate awareness and enable people to better understand climate policy developments.
Eva Köhler is a journalist and innovation manager. She supports editorial teams in utilizing innovative concepts and technologies for media offerings. Above all, working with innovations requires seeing possibilities where others only see the impossible, says Köhler.
The magazine ‘SPIEGEL Start’ aims to prepare political and social topics for a young target group. This requires stamina and flexibility on the part of the journalists, says editorial director Sophia Schirmer. In return, they are given the opportunity to ‘do things a little differently’.
Tenacity, friendliness and a willingness to experiment – for Ellen Heinrichs, these are the basic requirements that a founder should have. She herself is the managing director and founder of the Bonn Institute. Her goal: to constructively shape the journalism of the future.
He already had a curiously concrete interest in journalism as a child, says Sohiel Partoshoar. Today, he is the community management officer at Hessischer Rundfunk and believes that this work is becoming increasingly important for journalism, even beyond social media.
AI tools are on the rise in many industries. In order for them to deliver good results, you need people who know how to communicate with artificial intelligence. Just like Daniel Strauss – he works as a prompt engineer at the agency i22.
