Emilia Matschulla

Emilia Matschulla, born in 1998, spends too much time in front of screens – professionally, of course. The question of how to tell stories online led her into journalism. At WDR, Süddeutsche Zeitung Magazin and later at ZEIT Online, she learned how to use digital storytelling formats – and that social media is more than just a platform: it is a central space for debates and new perspectives. She is passionate about journalism that thinks in a diverse and feminist way, because there are still stories that are told too rarely or too one-dimensionally. The fact that her own screen time remains high is probably an occupational hazard.

Short but One-Sided? Political Reporting on TikTok and Instagram

Leading German media such as ZDF heute, FAZ and RTL Aktuell use social media to communicate election coverage to young people in short form. A study shows that the focus is often purely on direct statements from politicians, without providing context or journalistic framing.